20 REASONS WHY TRADESHOWS WORK FOR THE EXHIBITOR:
Tradeshows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:
- Generate leads & drive incremental sales
- Solidify relationships with current customers
- Establish relationships with prospects, key target markets & the media
- Shorten the sales cycle
- Introduce & promote new products to a new or existing market
- Enhance brand & product visibility
- Educate & demonstrate new uses for existing products
- Obtain feedback on new & existing products
- Learn the latest industry trends
- Gain competitors insight
- Conduct competitor & market research
- Network with key industry contacts and key opinion leaders
- Learn more about the industry they support
- Have a presence in the industry
- Gain exposure in new markets
- Find personnel to grow your company
- Build sales force moral & foster camaraderie
- Demonstrate your commitment to a marketplace and your clients
- Identify new business opportunities
- Reinforce & test marketing strategies
When evaluating whether to exhibit at a show or not, consider how your presence – or absence – at important tradeshows affects your business. Trying to save a few dollars today could compromise business tomorrow.
10 REASONS WHY TRADESHOWS WORK FOR THE ATTENDEE:
Tradeshows provide Attendees with the opportunity to:
- Purchase products at discounted prices
- Conduct research to ensure you make the best purchase decision
- Establish relationships with key vendors
- Learn latest industry trends & technologies
- Gain insight into what others in your industry are purchasing & why
- Learn from industry key opinion leaders
- Discover new products
- Compare competitive products side by side
- Meet the people only known previously via phone/email
- Have the chance to use a product before purchase
